Current challenges
Entrepreneurial and proactive into the future
In view of the challenges facing companies, startups play a crucial role as drivers of innovation.
Their ability to adapt quickly to market changes is essential for companies to remain competitive and ensure long-term success. Through our partnering services, especially in the area of venture partnering, we create a bridge between established companies and startups for successful collaborations with real business impact.
Areas of application
Venture partnering for innovative collaboration
Venture Partnering forms the centre of our Partnering Services and focuses on targeted collaboration with startups. In this approach, startups act as valuable development partners or innovative suppliers, depending on the project.
The Utilisation of innovative startup solutions enables the optimisation of operational processes in the core business, such as efficiency increases in commercial or production processes.
The Bundling of competences The combination of corporate and startup in product development can strategically expand the product portfolio and thus utilise market potential.
The Cooperation with startups for the development and realisation of new business models offers new market opportunities and increases competitiveness in the long term.
The Development partnership with startups accelerates early-stage technological validation and thus creates the basis for innovative solutions for current or future market requirements.
Venture partnering phases
From strategy development to successful collaboration
Definition of the venture partnering objective and strategy as well as identification of the relevant issues.
Relevant search fields are defined in a deep dive workshop, which serves as the starting point for subsequent startup scouting.
Multi-stage scouting and evaluation process to identify suitable startups.
Moderated familiarisation between the company and the qualified startups to ensure an optimal collaboration fit.
Accompaniment of a Proof of concepts to assess feasibility as a starting point for a long-term business relationship.
Definition of the set-up for the continuation of the business relationship.
Partnering services at a glance
Customised offers for individual needs
Venture Partnering Journey
Accompanying the process from search field definition to collaboration initiation
Continuous startup monitoring
Proactive monitoring of startup activities in a defined topic area
Technology and market research
Holistic analysis of a subject area as the basis for early-phase exploration processes
Customised
Counselling
Customised support from experts independent of the venture partnering phase
Our references
Success stories of our corporate members
Novatec x ImproveMID
By working with ImproveMID, Novatec was able to implement a GDPR-compliant solution for mental health risk assessment. ImproveMID's tool for quickly and thoroughly surveying employees significantly simplified the assessment process and enabled Novatec to obtain a comprehensive overview of its employees' mental health. Based on these results, a mental health training programme for prevention, for example, was developed in collaboration with ImproveMID.
MAHLE x Detagto
Thanks to the use of Detagto's innovative traceability solution, it was possible to MAHLE can achieve cost savings compared to conventional processes (e.g. laser engraving). Detagto's IRIS software provides an easy-to-integrate solution for the clear identification and traceability of components based on surface structures. Successful feasibility studies and pilot projects have been carried out for metallic and plastic parts from Mahle.
Vector x Ventecon
Ventecon's "artificial employee" is a complex, expert and autonomous artificial intelligence that provides support for everyday tasks in product management and can automatically solve complex cognitive tasks for product managers. At Vector Informatik, this is primarily used in the area of charging and load management. A pilot project has now developed into a close partnership in which Vector Informatik is closely involved in trialling new features.
LBBW x Deep Care
The collaboration with Deep Care enabled LBBW to explore new ways of promoting employee health. The use of Deep Care's "Isa" assistance device enabled innovative solutions to be applied. Targeted sensitisation and digital health coaching made it possible to significantly improve the way employees work during the deployment phase.
Our unique selling points
Venture Partnering Power by NXTGN
With NXTGN, you have the right partner at your side for venture partnering activities.
Versatile expertise
Our team consists of experienced venture partnering and technology experts, some of whom are founders themselves and have a deep understanding of the startup world. This enables us to act as an effective intermediary between startups and companies.
Scouting Excellence
Our scouting enables us to identify international startups that meet individual maturity requirements. In addition, our close links with universities enable us to access particularly early-stage startups that remain under the radar of conventional databases.
Focus on SMEs
We offer customised solutions that take into account the specific requirements of SMEs: We speak the language of SMEs, are pragmatic and act in a spirit of partnership. In this way, we help you to achieve your innovation goals effectively.
FAQ
Frequently asked questions about Partnering Services
Venture partnering is a core element of the corporate venturing toolset and focuses on the Targeted collaboration with startups. In this approach, startups act as valuable development partners or innovative suppliers, depending on the project. Startups have already successfully mastered numerous entrepreneurial challenges that can also be made applicable to established companies through venture partnering in an open innovation approach.
Venture clienting is a proven approach that allows companies to benefit from working with startups. In our further developed concept, Venture Partnering, we offer a flexible model that is customised to the needs of companies and at the same time offers a broader range of applications.
We understand venture clienting to be a sub-area of venture partnering. The focus here is on collaboration with late-stage startups that have already developed a finished product. In this model, the company specifically becomes a customer of the startup from the very beginning and the collaboration resembles a "classic" customer-supplier relationship.
Venture partnering, on the other hand, expands the range of forms of cooperation with startups. It goes beyond the traditional customer-supplier relationship and also enables models such as co-creation and development partnerships. Collaboration with both late-stage and early-stage startups can lead to the joint development of new products, business models or even technologies.
A successful venture partnering project requires:
Our team supports as a reliable partner both in identifying problems and in putting together and briefing the project team. We can provide the necessary translation work between the corporate and startup worlds.
CONTACT
Start your startup collaboration
Would you like to find out more about Partnering Services or the basic Corporate Membership? Then get in touch with Lucia now.
Lucia Tovenrath
Venture Partner Manager
