Sales Masterclass for revenue ready startups

Are you the founder of a revenue-ready deep tech start-up and want to build your sales process the right way from day one? Together, we’ll make it happen in just 12 weeks.

About the SALES Masterclass

Founder-led sales done right from the start!

Together we will optimise your sales processes and tactics and increase your turnover.

In the Sales Masterclass, you will benefit from practical & personal mentoring and you will expand your network with helpful companions who have over twenty years of practical sales experience. We will help you to increase your sales performance and take your startup to a new level.

People at work

The Sales Masterclass is a cooperation between:

NXTGN Logo
Logo of Go to market ninja
Conditions of participation

The practical online programme for your sales performance

You should meet the following requirements to participate in the Sales Masterclass.

Icon of two speech bubbles

You have 1.5 hours on tuesdays and thursdays for 8 weeks, and you're ready to commit to a total of 12 weeks of intensive mentoring.

Icon of two speech bubbles

You can apply for funding on the participation fee if your startup is based in Baden-Württemberg. More on this in the next section.

Icon of two speech bubbles

You are part of a revenue- ready startup, which means you have (recurring) revenue.

Sales is running, but there are still problems with financing?

We also offer the Masterclass for other areas. Have a look at our Fundraising Masterclass .

COSTS AND FUNDING

Apply for funding with your team

The Sales Masterclass costs € 2,990 plus VAT per startup,regardless of team size. This amount consists of two equal parts:

Setup costs

Amount: € 1,495 plus VAT

Covering: Inputs, mockup sessions, founder talk, organization, onboarding, tools & processes

Mentoring costs

Amount: € 1,495 plus VAT

Covering: 1-on-1 access to our mentors throughout the entire duration of the program

People having a conversation

If your team is based in Baden-Württemberg, you can apply for funding during the registration process - primarily for the setup part (half funding) or for the entire amount (full funding). Funding is excluded or limited if your team is already receiving other comprehensive funding at the same time, such as through EXIST or Junge Innovatoren.

Funding parameters

We give priority to covering setup costs for teams from Baden-Württemberg. Based on our experience, mentoring that a team invests in itself is used much more intensively and taken more seriously than mentoring provided free of charge.
The decision to provide funding is based primarily on revenue figures from the last and current year. For revenue up to a six-figure amount, we cover the setup costs (50%). For revenue up to a five-figure amount, we cover both setup and mentoring costs, taking into account the startup’s actual revenue readiness.

How to apply

You can apply for funding directly during the registration process - please indicate your location in Baden-Württemberg and any existing funding you may have. A separate application is not required.

REFERENCES

Here's what a former masterclass participant says

Der nächste Batch der Sales Masterclass findet vom 22. September bis 27. November 2026 statt.

Bewirb dich bis zum 8. September 2026.

The team

Experienced experts accompany your journey

CONTENT AND PROCEDURE

Five steps to more sales through input and personalised support

Each step lasts two weeks and consists of two appointments per week (Tuesday and Thursday). Together we combine theory and practice and answer your questions.

Sales Masterclass
Week 1-2

Message ↔ Market Fit

Tue 22.09. – Thu 01.10.2026

Week 3-4

Sales Engine Setup

Tue 06.10. – The 15.10.2026

Week 5-6

Conversation Management

Tue 20.10. – Thu 29.10.2026

Week 7-8

Sales Engine Operation

Tue 03.11. – Thu 12.11.2026

Week 9-12

Individual Mentoring

16.11. – 11.12.2026

Hands-on practice & live demos

Instead of long lectures, you’ll receive short, focused sessions (40 min.) with direct practical application including live demos, such as setting up your CRM in real time.

Your own sales playbook & journal

You’ll build a digital sales playbook (4 chapters over 8 weeks) and use a paper sales journal for your daily sales routine and reflection.

Breakout sessions by business model

The mock calling sessions are divided into hardware and SaaS tracks so that the practical examples match your reality.

Delta talk & mentor check-ins

Every two weeks, we’ll discuss your progress in individual 1-on-1 sessions, and your mentors will review your goals.

Goal-setting that works

At the kick-off, you’ll set your own goals and measure your progress against them - not against other teams. Your mentor will help you finalize them in week one.

Hard facts

Duration: 8-week program + 4 additional weeks of mentoring
Time slots: Tuesdays at 8:00 a.m. & Thursdays alternating between 8:00 a.m. and 12:00 p.m.
Location: Online via Zoom + 1 onsite appointment in Stuttgart
ROI to date: >10x

FAQ

Frequently asked questions about the Sales Masterclass

Who is the Sales Masterclass aimed at?

The Sales Masterclass is aimed at deep tech startups that want to build their sales process properly and increase their revenue. Ideally, a product is already market-ready or has already been sold.

What is the Sales Masterclass about?

In the Sales Masterclass, we work with you and your team to build up your sales right from the start. We optimise your sales processes and increase your turnover.

What does the Sales Masterclass cost me?

The Sales Masterclass costs €2,990 per team plus VAT. As a team from Baden-Württemberg, you can apply during registration for funding covering either the full or half amount. Funding is excluded if other grants, such as EXIST or Junge Innovatoren, are running in parallel.

How long does the Sales Masterclass last?

The Sales Masterclass will take place over a total period of 12 weeks.

Where and when does the Sales Masterclass take place?

The Sales Masterclass takes place on Tuesdays at 08:00 a.m. and on Thursdays alternately at 08:00 a.m. and 12:00 p.m. (lunch format), plus one onsite session in Stuttgart.

How can I apply?

The next batch starts on September, 22 2026. Register via this type form until September, 08. 2026.

What if I can't take part in every online session? 

If you decide to participate in the Sales Masterclass, you should have time on the communicated dates to get the maximum effectiveness of the programme for you. Of course, life is life and we do not keep an attendance list.


CONTACT US

Do you have any questions or suggestions?

Are you unsure whether the Sales Masterclass is right for you? Then discuss your questions with Björn or take a look at our other startup offers.

Zu sehen ist ein Bild von Björn Brenner

Björn Brenner

Director Landesinitiative – Universität Stuttgart

Werde Teil von NXTGN!

Ob Startup, Unternehmen oder Ecosystem Player – sag uns wer du bist und werde Teil des Ökosystems.

Mitmachen