About the SALES Masterclass
Founder-led sales done right from the start!
Together we will optimise your sales processes and tactics and increase your turnover.
In the Sales Masterclass, you will benefit from practical & personal mentoring and you will expand your network with helpful companions who have over twenty years of practical sales experience. We will help you to increase your sales performance and take your startup to a new level.

Conditions of participation
The practical online programme for your sales performance
You should meet the following requirements to participate in the Sales Masterclass.

You have 1.5 hours on tuesdays and thursdays for 8 weeks, and you're ready to commit to a total of 12 weeks of intensive mentoring.

You can apply for funding on the participation fee if your startup is based in Baden-Württemberg. More on this in the next section.

You are part of a revenue- ready startup, which means you have (recurring) revenue.
Sales is running, but there are still problems with financing?
We also offer the Masterclass for other areas. Have a look at our Fundraising Masterclass .
COSTS AND FUNDING
Apply for funding with your team
The Sales Masterclass costs € 2,990 plus VAT per startup,regardless of team size. This amount consists of two equal parts:
Setup costs
Amount: € 1,495 plus VAT
Covering: Inputs, mockup sessions, founder talk,
organization, onboarding, tools & processes
Mentoring costs
Amount: € 1,495 plus VAT
Covering: 1-on-1 access to our mentors throughout
the entire duration of the program
If your team is based in Baden-Württemberg, you can apply for funding during the registration process - primarily for the setup part (half funding) or for the entire amount (full funding). Funding is excluded or limited if your team is already receiving other comprehensive funding at the same time, such as through EXIST or Junge Innovatoren.
We give priority to covering setup costs for teams from Baden-Württemberg. Based on our experience, mentoring that a team invests in itself is used much more intensively and taken more seriously than mentoring provided free of charge.
The decision to provide funding is based primarily on revenue figures from the last and current year. For revenue up to a six-figure amount, we cover the setup costs (50%). For revenue up to a five-figure amount, we cover both setup and mentoring costs, taking into account the startup’s actual revenue readiness.
You can apply for funding directly during the registration process - please indicate your location in Baden-Württemberg and any existing funding you may have. A separate application is not required.
REFERENCES
Here's what a former masterclass participant says
The team
Experienced experts accompany your journey
FAQ
Frequently asked questions about the Sales Masterclass
The Sales Masterclass is aimed at deep tech startups that want to build their sales process properly and increase their revenue. Ideally, a product is already market-ready or has already been sold.
In the Sales Masterclass, we work with you and your team to build up your sales right from the start. We optimise your sales processes and increase your turnover.
The Sales Masterclass costs €2,990 per team plus VAT. As a team from Baden-Württemberg, you can apply during registration for funding covering either the full or half amount. Funding is excluded if other grants, such as EXIST or Junge Innovatoren, are running in parallel.
If you decide to participate in the Sales Masterclass, you should have time on the communicated dates to get the maximum effectiveness of the programme for you. Of course, life is life and we do not keep an attendance list.
CONTACT US
Do you have any questions or suggestions?
Are you unsure whether the Sales Masterclass is right for you? Then discuss your questions with Björn or take a look at our other startup offers.

Björn Brenner
Director Landesinitiative – Universität Stuttgart















